Seeing the results that a product or service has produced for other customers can be a very motivating factor in a consumer’s purchasing decision. This is one reason why case studies have been go-to ...

The practical application of a theory or idea is the most effective way of demonstrating its usefulness. Case studies allow for the dissection of practical applications to uncover the thinking that ...

Case studies are an essential component of law firm marketing. There are few better ways to demonstrate your experience and make potential clients buy into the results you can obtain for them. A ...

In this episode of the Marketing Smarts podcast, we talk with business adviser and author Bob Wiesner about how to create stronger B2B case studies. Bob shares why case studies are important, what we ...

Several years ago, as the high-tech economy began to emerge from the dot.com doldrums, I began to work with a client that, like many others, had put most sales collateral development on hold for a ...

As a B2B company, you face special challenges in reaching your target audience. Your customers are other businesses. They know all the marketing tricks that are in your bag to drum up business because ...

Case studies are one of the most powerful tools in the law firm marketing arsenal. Showcasing how your firm helped a real client resolve actual legal challenges allows you to clearly demonstrate its ...