People hate AI. Or do they? This week, we got an example of a fun generative AI project that consumers were initially wary of ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff ...

The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...

The most time-dishonored custom on Broadway is the advertising trick of lifting words and phrases out of context from critical reviews, thereby changing negatives to positives, pans to raves.

AI can be creative, and if you still believe it lacks a crucial human spark – how long before that spark is replicated and ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements.

Research found marketers and agencies lack pride in their work and don’t feel the quality is improving. What’s going on here? The post Does your team struggle to evaluate creative ideas? You’re not ...

AI and machine-learning can achieve two goals: help marketers make better ads, faster; and make those ads more engaging through creative. The power of creative is underrated. But an assist from AI can ...

From late 2022 through all of 2023, there was a real belief that generative AI was going to take over all aspects of the advertising and creative process, automating everything from production to real ...

“That can unleash lots of new ideas among the creative community ... for a Generative AI ready brand library rather than ads. He said creative people aided by this technology would be spending ...