Customer engagement — it is the critical lifeline of success in any industry, and more so in the retail segment. And in today's digital landscape, data and its analysis are undeniable accelerators.

It's only with years of hindsight that the shift in customer sentiment analysis can be fully appreciated. There was a time decades ago when the only ways to gather insight on what customers wanted and ...

Customer experience leaders have no shortage of customer data. The harder problem is knowing which groups of customers behave differently, why those patterns matter, and how marketing, product and ...

Despite the economic uncertainty, retailers large and small are still investing in analytics applications which enable them to access customer shopping history and preferences. At this week’s Teradata ...

Customer data management is undergoing a rapid transformation, driven by a new wave of tools and technologies designed to handle the growing complexity of data ecosystems. In 2025, businesses are ...

As organizations turn to advanced analytics to better understand customer behavior, they'll have to tread carefully on privacy and "creepiness." A growing air of excitement surrounds the use of ...

Tom Gardiner and Harry Marshall founded Trevor.io in 2016 as a no-code business intelligence platform to help non-data people run analysis on their internal data. That business was solid, but ...

If you want to know how customers experience your website, heatmaps are the best way to gather that data. Hotjar is an excellent heat-mapping tool, according to Jordan Bridge, a digital marketing and ...

For software as a service companies, leveraging data analytics requires answering two questions: What data should we review, and how will we apply the insights we obtain? Armed with these answers, ...