On January 28, 2021 the Journal of the Academy of Marketing Science published an article about a new approach that could replace the old CRM models. The new Customer Portfolio Management (CPM) model ...
Businesses small and large depend on customers for survival. Customers drive new trends and provide profits for current and future operations and investments. The use of a customer relationship model ...
Businesses of all sizes need effective ways to manage relationships with customers. Small-business owners, however, have an exceptionally keen interest in customer management, because effective ...
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