RICHMOND, BC. — Consumer products veteran Laura Chamberlain has joined Nature’s Path Organic Foods as chief customer officer, a newly created position. In the role, Chamberlain will lead Nature’s Path ...

All good marketers center their marketing and communications efforts around their target customers. But how do they identify critical customer personas and develop targeted plans? Let’s explore the ...

Rebecca Riehl easily blended into the crowd of people on PATH’s Journal Square platform on a recent weekday. It’s not hard for her, as a daily rider herself. But she wasn’t just waiting for the train.

Over the past decade, customer experience (CX) has undergone a major transformation. We've moved from rudimentary online support to deeply personalized, omnichannel interactions. As I've seen across ...