Modern CMOs must move beyond traditional roles to integrate data fluency, creative leadership and business strategy into a unified approach. Sarah, CMO of a growing fintech startup, sits in ...

For healthcare data strategy projects, there are four essential elements to turn aspiration into a plan for recurring contribution margin: value-backed data vision; domain-driven use case selection; ...

One of the most common queries we have with clients today revolves around artificial intelligence: where do we begin? Do we start with the data, or do we start by reinventing our processes? It’s a ...

The Office of Management and Budget in 2020 and 2021 teamed with agency chief information officers and chief data officers to issue the federal data strategy and action plans, laying out a 10-year ...

Companies should increase their use of personalized, data driven information to improve employee engagement, and avoid the risk of burnout. Here’s an alarming stat from a recent study, The Workday ...

Unravelling the hype behind IT for creating useful CIO strategies. The Labour government appears to be taking every opportunity to emphasise that it has a plan for growth. This is set against the ...

Vision is a clear and compelling picture of what an organization aspires to achieve. It provides direction, inspiration, and a sense of purpose for the organization and its employees. A strong vision ...