Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

By turning everyday actions into rewarding experiences, brands shape how consumers engage, spend, and choose platforms.

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

Members of Generation Z, born between 1997 and 2012, are truly redefining consumer behavior through their proficient use of artificial intelligence. As digital natives, Gen Zers seamlessly integrate ...

Over the past several years, there have been exponential, wide-ranging changes across the internet. As new technological tools such as AI, cryptocurrency, and beyond continue to expand, how general ...

Researchers from Temple University, Columbia University, and Baylor University published a new Journal of Marketing article that examines the effectiveness of adopting different choices to guide ...

As AI continues to evolve, its role in shaping our shopping experiences will only grow, making it essential for businesses to stay attuned to these emerging trends. Source: Ollyy / Shutterstock ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

Trend fatigue is rising as fast fashion trends accelerate. Understand the effects on consumer fashion behavior and how ...