The GDPR deadline of 25 May 2018 marks a period of great reckoning for data-driven marketing in Europe. The question marketers ask most often is “Can we continue to do this…” or in other words, will ...

Now that all of the panicked-email blasts have slowed down, it’s time to dig in to GDPR. GDPR stands for General Data Protection Regulation, and it’s a new regulation (though it’s been 7 years in the ...

SAP acquired Gigya for $350 million in September for its consumer identity management solution. The deal, which just closed, will help SAP extend its cross-platform identifier – the SAP Hybris Profile ...

Designed to update the privacy rights of internet users and ensure organisations are transparent and responsible when handling the personal information of customers and clients, the European Union's ...

The General Data Protection Regulation (GDPR) comes into effect in May next year and is currently the hot topic across the industry, with both sides of the supply and demand chain needing to work out ...

This is the second of three articles in which Purewal & Partners' Jas Purewal and Peter Lewin will explore the EU General Data Protection Regulation, an imminent reform that will have a huge impact on ...

With the May 25 start date for GDPR enforcement approaching fast, companies across the digital media, tech and data ecosystem are in overdrive to finalize product changes and prep their data ...

Damon Reeve, CEO of Ozone, reflects on how the adtech scene has drastically changed in the five years since the group’s formation. Any article about programmatic advertising always repeats two words ...

Today is only the start of your road to compliance. Here are two factors which should come next in your GDPR strategy. It’s official. It’s May 25, “G-Day.” Cutting through all the hype and confusion ...

On 25 May 2018 the European Union's General Data Protection Regulation (GDPR) came into force. At its heart, GDPR set out to update rules around privacy and consent for the digital age and to ensure ...