New Amplitude Experiment product leverages customer behavior and product analytics to eliminate the barriers to scaling A/B testing programs. “Every company needs to be digital first, but too many are ...

The combined business will serve more than 4,000 customers globally and surpass $100 million in annual revenue.

BOSTON--(BUSINESS WIRE)--Acquia, the digital experience leader, today unveiled the most comprehensive solution on the market for digital experience optimization. The company is expanding its digital ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. The great irony of digital marketing is that you need to put a ...

VWO and AB Tasty agreed on Jan. 20 to combine into a single digital experience optimization platform. The deal aims to create an entity with more than $100 million in annual revenue and over 4,000 ...

Using test platforms like Google Optimize can help businesses choose the right assets and landing pages to improve customer experience and conversion. Optimization testing is an essential part of ...

In this latest guide, Modern offer up multiple strategies for optimisation and best practice approaches to continually meet, and exceed, your targets Campaign optimisation is critical if you want to ...

Software performance testing and optimisation constitute essential activities in ensuring that modern applications meet stringent quality requirements under varying operational conditions. These ...

Publications about marketing often invoke the comparison of a digital shelf with a physical one. After all, a digital shelf displays your products for the customer to browse, just like a shelf in a ...