Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

Most businesses assume that direct mail marketing companies compete on stronger creative, but in the first 200 characters of ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

A survey from Mail Print found that 70 percent of people who received direct mail from a business they stopped engaging with encouraged their relationship with them. Do you have customers who for one ...

If you're a small business owner pouring all your marketing budget into Facebook ads and Instagram posts, you're not alone. Digital marketing has become the default choice for nearly every business.

Opinions expressed by Entrepreneur contributors are their own. Ask yourself a quick question: How much of your current marketing spend is on direct mail? The common misconception is that direct mail ...

Marketers are under more pressure than ever from all directions to make their campaigns deliver. And decision makers are examining every channel for its worth. Social media, email, offline channels ...

Marketing doesn't have to be difficult. Get unstuck with these straightforward tips for improving your next direct mail marketing campaign: Pick a list. Who do you want to see your message? Don't say ...

Email marketing remains a powerful way for small businesses to connect with customers and leads, but it’s hard to come by tools that are easy-to-use and feel at home on the Mac. Direct Mail for macOS ...

‘Old-fashioned’ strategies — direct mail, billboards, radio — still have a place in an HVAC contractor’s marketing toolbox. The first article of this two-part series discussed some of the online ...