techtimes

Dan Kennedy's Old-School Direct Response Marketing Delivering Modern Results

It's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...
Forbes

The State Of Direct Mail In 2024—And How Brands Can Get In The Game

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...
Business Wire

Managed Direct Response Empowers Mortgage Companies to Scale Through Direct Mail and Digital Marketing

IRVINE, Calif.--(BUSINESS WIRE)--As the mortgage industry continues to evolve in a digital age, Managed Direct Response emerges as a crucial partner for companies seeking to expand their reach and ...
Forbes

Direct Mail’s Defining Year: Stability And Strength

Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...
Business Wire

Managed Direct Response's Impressive Growth Fueled by Strong References and Referrals

IRVINE, Calif.--(BUSINESS WIRE)--Managed Direct Response, a leading provider of comprehensive marketing solutions, is thrilled to announce significant business growth driven by our satisfied clients' ...