The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...

As firms consider squeezing their marketing budgets, it's crucial to understand the most effective methods relative to the total amount spent so that marketers can make informed and rational decisions ...

Until now, most evidence underpinning core advertising effectiveness principles has come from Western markets. This research ...

Behavior change marketing goes beyond traditional advertising to influence attitudes and drive meaningful action.

In the age of digital marketing, many businesses focus their efforts on digital advertising strategies, such as social media ...

MarketCast, a global marketing research firm, has released its latest insights into the performance of U.S. insurance brand ...

Thinking about restaurant marketing? It might seem like a lot, but by focusing on some core principles, effective restaurant ...

"Being fun or likable isn't enough when it comes to having truly effective advertising for these brands," said Amy Fenton, Chief Operations and Creative Officer, MarketCast. "Our research shows ...