Aristotle and later Cicero wrote about argument being composed of logos, ethos and pathos. Most people know the “logos” as logic and “pathos” as emotion (easy to remember because of words such as ...

2300 years ago, the Greek philosopher Aristotle wrote down the secret to being a persuasive speaker. This secret forms the basis of nearly every public speaking book written since... In fact, many ...

Persuasive writing uses words to convince the reader to listen or to act. Great business writers use persuasive writing in proposals, articles, newsletters, memos, emails, requests for meetings, ...

Opinions expressed by Entrepreneur contributors are their own. Thousands of years ago, a guy named Aristotle had lots of ideas about everything from religion and ethics to medicine and science. He ...

If you’ve ever taken a crash course in public speaking, you might know about the three rhetorical appeals of ethos, logos, and pathos. While ethos relies on your audience perceiving you as trustworthy ...

Why you can trust What Hi-Fi? Our expert team reviews products in dedicated test rooms, to help you make the best choice for your budget. Find out more about how we test. Students of rhetoric will ...