Data is the lowest abstract or the rawest form of bits. This is nothing but the simplest form of the unmodified, untampered bits. It can also be referred to as a fact. It is a great point to be noted ...

When a conversation turns to analytics or big data, the terms structured, semi-structured and unstructured might get bandied about. These are classifications of data that are now important to ...

Poor quality data causes marketers and businesses to lose out on opportunities and potentially open themselves up to risk. Errors in data exist. And when most marketers start looking into their data, ...