Product bundling is a marketing strategy that involves offering several products for sale as one combined product. This strategy is very common in the software business, in the cable television ...

From exciting holiday calendars to money-saving multipacks, bundles and kits have been a hit among shoppers for decades–so much so that 10 to 30 percent of e-commerce revenue hails from product bundle ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Independent mobile app and games developers have it really tough. If you don’t belong to a ...

Determining whether the practice of product bundling — such as combining cable TV channels into packages or computer software programs into software suites — is profitable in the presence of piracy is ...

Deep into the holiday shopping season, retailers are looking for an edge that can serve multiple purposes: bolster sales, manage inventory, and impress customers to support loyalty and repeat business ...

One of the most effective ways to grow your business is to make the most of your marketing efforts by maximizing the order value when customers check out. This means increasing the average order value ...