When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

A “Browse” action extension example in a Bing desktop ad. Bing rolled out a brand new ad extension this week called action extensions. They’re available globally in all supported languages. Here’s a ...

Arm & Hammer has a rich history dating back to 1846. Originally, the brand sold a baking soda product, but the deodorizing benefit associated with the brand allowed it to extend into a host of ...