All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. Are fine lines and ...

Whether you’re looking for a translucent formula to maintain a natural finish, a color-correcting primer to even out skin tone, or a multi-purpose product that delivers additional skin-care benefits, ...

From how to color correct dark circles to shadow lining eyeliner, celebrity makeup artist Natasha Denona explains the steps for creating perfect eye makeup. Then there is celebrity makeup artist ...

Best Makeup Brush Sets For Beginners To Get A Flawless Base Enhance your features with the 5 best makeup brush sets for ...

We love to test out the latest eye shadow trends, but not every tutorial will result in the same final look on every eye shape. Eye shadow for hooded eyes, for example, can come with some unique ...

Ever wondered how people have that radiant glow in their makeup which looks effortlessly natural? Discover the best tips to ...

This matte liquid eyeshadow isn't only the ideal shade of sky blue, it's also highly-pigmented and won't budge once it's fully dried down. To create a smokey eye use this powder shadow – which boasts ...

This summer, we've seen the emergence of TikTok beauty trends named after our favorite foods and beverages. Viral trends like "latte makeup" and "strawberry girl makeup" took over our FYPs and still ...

“My favorite feature on my face has to be my eyes,” says JIHYO. “When people first see my face, they say they notice my eyes first.” It’s only natural, then, that the Korean pop star focuses on her ...