Meta Platforms Inc META is expanding beyond its advertising roots by introducing paid subscriptions across Instagram, ...

Mike Brooks, WeatherBug’s SVP of revenue, is a mobile programmatic evangelist. “We’ve seen a huge positive impact from adopting a unified auction, and we like to be vocal about it,” Brooks said. “We ...

Facebook is the biggest social media platform in the world, with billions of people using it to connect with others, share their thoughts, and express their creativity. While it started as a free ...

The app economy is projected to hit $614 billion by 2026. A growing user base spending more time inside apps—averaging 4.2 hours daily—is a good driver for growth. Subscription revenue had begun ...

Meta has launched its Creator Fast Track program, offering up to $9,000 over three months to lure creators from rival platforms back to Facebook. The initiative, alongside advanced tools like the ...

Adpub, Aurora Mobile’s app monetization platform, has already established itself as a trusted solution for developers to maximize advertising revenue. By aggregating SDKs from over ten major ...

Mobile devices have become extensions of our lives, transforming from mere means of communication into entertainment, primary sources of information and work assistants. In general, mobile users spend ...