In this article we are going to look at the targeting options available with Google TrueView video ads compared to Facebooks video ads. You will see that there is some crossover – both allow you to ...

Earlier today, the Wall Street Journal published a rumor suggesting that Facebook would announce its new video ads this week. Now, Facebook has made the launch ...

Advertisements are Facebook are already annoying enough. The little sidebar on the left side of the site creepily posts things that you recently searched for, and every once in a while you'll end up ...

I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're running a local business, selling an online product, or just trying to get ...

It's been rumored for awhile, but now it's offcial: Facebook is bringing TV-style commercials to its site, as the social network aims to beat out TV's long held dominance in advertisements. It's bad ...

Facebook made waves in the media industry with its recent announcement that it would put a new focus on “meaningful social interactions” with close friends and family in its News Feed — the column ...

Facebook marketing remains an effective, dynamic platform for advertisers because of its reach and scale. The expense is reasonable, allowing small businesses the chance to draw from a customer base ...

Facebook is hoping to become an enormous player in online video advertising, and it appears that Morgan Stanley is pretty sure they’re going to get there—fast. Its analysts are saying Facebook’s video ...

While marketers debate whether to put their video ads on Facebook or YouTube, here's something else to consider: Innerscope Research says that Facebook is just too distracting, and that Facebook video ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...