Featuring shimmer, sparkles, and gems, the brand has since been used to create sugar plum fairy makeup-inspired looks on the runway. (The most recent was Christian Cowan's astronomy-inspired NYFW ...

This contrasts with some supermarket own brands which contained 15-30% anionic surfactants. Fairy Cost: £2 for 654ml at Morrisons, equating to £3.06 per litre. While most supermarket own brand ...

This was the dilemma that Fairy faced in 2008. It was a national favourite ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles ...