Before influencers and verified badges, social status lived in tiny online flexes. Millennials still laugh about these early ...

Jade Lily wanted to show off her grocery haul. In a recent video, the 26-year-old TikToker held up item after item: celebrity-endorsed supplements, packaged berries, coconut yogurt, bone broth, ...

Each generation cultivates their own emblems of success. In the past that might have looked like owning a car or holidaying abroad. More recently shows of affluence have entailed owning a new-fangled ...

Just like any other collective belief or cultural norm, status symbols change and evolve over time, characterizing financial comfort and stability in ways that make sense for newer generations of ...

In comparison to younger people who are collectively struggling to achieve financial stability and comfort in their daily lives, millennials are doing pretty well — and they want the world to know it.