It’s a nerve-wracking process,” confides Arianna Orpello, who joined Geico as its chief marketing officer in January. “This ...

Geico's CMO wants to overhaul the insurer’s marketing for an era when AI could change how consumers buy insurance.

If you watch as much TV sports as I do, and care as much about popular culture, there comes a If you watch as much TV sports as I do, and care as much about popular culture, there comes a day when you ...

For the first time, the GEICO Gecko is stepping into a live, unscripted conversation. Today, the brand character appears as a real-time, AI-powered participant on the iHeartMedia podcast "Fudd Around ...

Geico and its charismatic gecko, with his genteel British accent, stand out in the automobile insurance industry, which until now relied heavily on serious styles to promote price and service. Geico’s ...

WASHINGTON--(BUSINESS WIRE)--Socrates, an ancient Greek, liked to point people toward good decisions using reasoning. Now many centuries later the GEICO Gecko offers some modern day reasoning of his ...

The insurance company announced on Wednesday, September 23, that their beloved mascots will all make their debut during the 100th Macy's Thanksgiving Day Parade this November. In addition to the Gecko ...

Add Yahoo as a preferred source to see more of our stories on Google. One day, in the great land of America, a few businessmen got together and said, "Folks, we all work for Geico and want them to ...