For publishers, digital advertising is a lot like playing craps, says Justin Wohl, VP of strategy at publisher tech platform Aditude. Just like at the craps table, the programmatic ecosystem is filled ...

Feo brings more than two decades of experience shaping the digital ecosystem space. He was an early executive at Tapad, where he helped pioneer cross-device identity throughout the programmatic ...

Cognitiv, a deep learning ad platform, was looking for its first president, someone who understood the programmatic ecosystem, earlier this year. It found him in Eric Danetz, global head of revenue ...

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...

The programmatic ecosystem is constantly changing. If publishers don’t evolve with it, they risk going extinct. Over the past decade, A360 Media has transformed its business model in response to ...

As we head towards 2026, Videoheroes gathered some industry experts to offer their thoughts on what the next 12 months holds for programmatic... What will define the next era of media buying? The ...

AdCP’s creation is a testament to the fundamental changes AI is driving across all sectors of the advertising industry. While many investments in AI have been in data analysis and campaign ...