Foursquare does it. Mint.com does. Even NBC and Warner Brothers do it. Like it or not, gamification is here to stay. So embrace the idea that you can encourage customers to stay loyal to your brand by ...

The idea of “gamification” has rumbled loud and long throughout the marketing and branding echo chamber over the last several years. In the 24/7 news cycle, even in the B2B world of marketing and ...

Gamification. That’s the 25-cent word that describes what companies like Foursquare and Gowalla set out to do -- turn your everyday activities into a game, rewarding you with badges, points, or a ...

Discover how gamification enhances engagement in non-game environments, its benefits in business, potential pitfalls, and why it connects with innate human psychology.

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Getty Images Gamification has become a popular educational approach, having demonstrated ...

Badgeville, a startup that adds the dynamics of gamification to e-commerce and web publishing websites to engage users, recently launched a new product called Social Fabric. The startup company is ...

After hype cometh the fall. Gamification — the catch-all term for rewards, incentives and loyalty services — has become a very popular way to get users engaged in an increasingly noisy world of apps ...

Gamification -- the idea that you can take gaming elements (points, trophies, badges, scoreboards, level-ups, etc) and apply them in non-gaming contexts -- is a rising trend that makes work all play.

Editor’s note: Guest contributor Joseph Puopolo is an entrepreneur and startup enthusiast, who blogs on a variety of topics including green initiatives, technology and marketing. Over the last year, ...