Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...

Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local business, an international ecommerce brand, or a luxury travel destination, ...

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...

I know, we can’t go two minutes without hearing “AI” – much like in the early days (years) of “mobile” and “social media.” In these early days of the generative AI era, creatives is an area where ...

Want to make your Google Ads bigger so they can stand out more to potential customers? Of course you do! One way to do this is by using optional assets (formerly known as extensions) with your ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...