As gaming platforms capitalize on pandemic-fueled traffic to their digital worlds, brands that drive culture in the physical world are fighting to ensure they don’t miss any new opportunities. A new ...

Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A ...

Gucci is investing digital spend in Genies, the avatar company gearing up to rival the likes of Bitmoji as the ‘world’s first digital human race’. The deal forms part of the brand’s ongoing ...

As so many luxury brands scramble to dabble with NFTs and plant their flags in the metaverse, Gucci’s foray makes the most sense. It starts at the top: Since he took over in 2015, creative director ...