For its chief executive officer, selling booze-free drinks and traditional beer isn’t a zero-sum game. “For a Friday night, [consumers] might want a regular Heineken, but maybe on a Monday ...

Heineken recently launched its alcohol-free beer, Heineken 0.0, in Malaysia and it has caused quite a stir. While the biggest issue raised has been the fact that it is a non-halal drink meant for ...

The launch of Inch’s 0.0 is a “major advancement” for the brand, adding a “credible, great-tasting cider option to the ...

PETER O'Mahony swapped his scrum cap for a backwards baseball one while filming an advert for Heineken Zero. As if getting to seize up his acting chops wasn't enough of a case of a fish out of ...

Gen Z Is Going Sober, Forcing Alcohol Giants to Rethink Strategy | Firstpost America | N18G Gen Z is rewriting the rules of socializing, trading boozy nights out for gym sessions, sober raves, and ...

Tempo, partially owned by Heineken International B.V., is one of ... About bGen™ bGen™ ZERO is Brenmiller’s TES system, which converts electricity into heat to power sustainable industrial ...

On March 2, during a dialogue between Prime Minister Pham Minh Chinh and European businesses, Wietse Mutters, managing ...

In the area of waste management, Heineken Malaysia has pledged to maximise circularity through its commitment to ensuring zero waste to landfill. The brewer turns production waste into value by ...

Heineken is betting that consumers are sticking ... selling booze-free drinks and traditional beer isn’t a zero-sum game.