The 2025 crossover between Hot Wheels and Transformers continues with a redeco of a previous action figure that subtly homages numerous Autobots.

These manga-style graphic novels are part of Mattel’s ongoing push to engage with fans through storytelling. Traditionally, the toys themselves would sell on their own; the story would stem from ...

Hot Wheels has become an instantly recognisable global brand spanning decades of toy production. As the company has evolved into the 21st century, it’s expanding quicker than ever and capturing the ...