Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.

Building upon its existing loyalty status match program, Royal Caribbean Group is launching Points Choice, a ...

Royal Caribbean Group has announced the introduction of Points Choice, part of a new program designed to give loyal guests ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Royal Caribbean is launching its new Points Choice rewards program in 2026, letting guests earn and apply loyalty points ...

Whether subscription economics can work in travel at scale remains unproven. Wyndham is betting its new paid tier of its loyalty program will provide an answer, but questions remain. Wyndham wants ...

A good loyalty program encourages shoppers to come back time and again. However, not all businesses operate on the same customer frequency — and sometimes different audiences can visit the same ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...