Not too long ago, I stumbled upon the intriguing term “hyper personalization,” and it instantly piqued my interest, given its substantial relevance to my profession. Initially, I misinterpreted the ...

Co-authored by Nigel Bairstow, Ph.D., and Meezab Fatima Khan, Research Assistant Artificial intelligence has quietly reshaped the way we shop, listen to music, and even decide what to eat for dinner.

Hyper-personalization goes beyond one-time marketing events. It is about harnessing the long-term drivers of growth and prioritizing customer lifetime value. This is achieved by utilizing data and ...

Only 9% of marketers have completed the development of a hyper-personalization strategy, according to findings from Ascend2’s “Hyper-Personalization Strategies Survey Summary Report.” Most marketers, ...

Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. I see the customer engagement landscape undergoing a ...

Personalization based on audience segmentation is no longer enough for today’s consumers. Learn how you can use hyper-personalization to boost CX and drive ROI. Mass campaigns, and even personalized ...

The global retail market is steadily growing despite the effects of Covid-19. It is projected to surpass $37 trillion by 2027, expanding at 7.4% annually from 2023 as Research and Markets suggests.

As marketing trends come and go, one thing that hasn’t stopped is the inexorable progress of data and technology in how we target, plan and execute marketing. That’s led to a somewhat unhealthy ...