Are fashion influencers still driving style decisions? A closer look at fashion influencer impact, evolving social media style, and modern trend authority.

Today's announcement continues the company's vision of driving predictable outcomes for social commerce. BOSTON, Oct. 22, 2024 /PRNewswire/ -- Later, a leading social media and influencer marketing ...

Influencer marketing may seem like a strategy reserved for mega-brands that partner with content creators with millions of followers, but it can be a surprisingly accessible way to get your audience ...

Influencer marketing has exploded in popularity, revolutionizing the way brands engage with consumers. Working with influencers can give brands a leg up in the credibility department, as 69% of ...

"The Hidden Power of Everyday Influence" research report reframes how leaders, organizations, and communities think about impact. While 65% say social media hinders influence, research reveals true ...

Micron Technology's Craig Smith, Senior Director of Integrated Marketing, shares strategies for overcoming consumer skepticism of advertising by cutting through the crowded influencer market.

Collaborating with influencers can grow brands, increase the reach of marketing messages and allow a brand to tap into new audiences. For small businesses, influencer marketing can be especially ...

Influencer marketing is expected to reach a market size of $24 billion by the end of 2024, according to Statista. And it occupies a larger space in the marketing toolbox than ever before, with nearly ...

Impact Plus, the French sustaintech pioneer dedicated to reducing the carbon footprint of the advertising industry, is taking a new step forward by expanding its measurement scope to include two key ...