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TOKYO--(BUSINESS WIRE)--Kao Corporation (TOKYO:4452) has identified its international makeup brand KATE as a strategic growth driver within its cosmetics portfolio. This initiative aligns with the ...

Add Yahoo as a preferred source to see more of our stories on Google. My friend introduced me to Heroine Make after bringing me back some eyeliner from Japan, and I was hooked. The felt tip is ...

I've waited half of my beauty editor life to make it to Japan. So it was a J-Beauty dream come true when I had the chance to walk into a Tokyo drugstore last year and survey the skincare, makeup ...

Grooming and makeup trends inspired by the natural look of South Korean male idols are gaining significant traction among young men in Japan.

Major Japanese cosmetics company Fancl Corp. aims to reach 200 billion yen in sales revenue by 2035, according to a long-term management vision through that year announced Monday.

A grooming trend that emphasizes a natural-looking appearance like Korean male idols is spreading among young men in Japan, and K-beauty is playing a central role, a local newspaper reported.

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