A new natural skincare product range has been launched called Naturally Cool Kids, with packaging designed by The Bigger Boat. The Yorkshire design agency created the packaging which features a ...

As brands compete across physical shelves, direct-to-consumer platforms, and third-party marketplaces, packaging often becomes the most ...

Tony the Tiger. The Rice Krispies characters. Each character is linked forever with their food brand. After bringing Greek yogurt to America a decade ago, Chobani launched their first kid-friendly ...

Rice Krispies continues to introduce packaging decisions that cater to children with disabilities, while linking those efforts to the key back-to-school season when parents are stocking up on goods ...

The film industry used to have an unwritten rule about not working with children or animals for a successful outcome. Nowadays with the likes of Pixar and Dreamworks inventing wonderful human, animal ...

Packaging is one of these things that people don’t really care too much about until it changes. Introduce a different font, a fresh colour, or a new shape, and suddenly customers who never gave the ...