Tony the Tiger. The Rice Krispies characters. Each character is linked forever with their food brand. After bringing Greek yogurt to America a decade ago, Chobani launched their first kid-friendly ...
Rice Krispies continues to introduce packaging decisions that cater to children with disabilities, while linking those efforts to the key back-to-school season when parents are stocking up on goods ...
Opinions expressed by Entrepreneur contributors are their own. Small companies may lack the marketing dollars and visibility of larger brands, but they can still stand out on the shelf by thinking ...
Packaging has always been a balancing act. Consumer packaged goods (CPG) companies must weigh cost versus performance and market appeal versus machinability. As interest in sustainable packaging has ...
Amcor Rigid Packaging’s annual reveal highlights how consumer insights drive new concepts in package design. “The Bottles of the Year program celebrates the best in packaging design,” said Terry ...
Dezeen Competitions: The Salmon Packaging Design Competition tasks designers with creating innovative packaging using corrugated cardboard sourced from sustainable and renewable materials. The ...