The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other bricks.

At this year's CES in Las Vegas, Lego has released its Smart Play system, which includes Lego bricks, tags and minifigurines ...

Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...

On Wednesday, the Lego Group shared its results from the first half of 2024 and revealed that it set a record operating profit of 8.1 billion DKK, which is roughly $1.25 billion USD. In a market that ...

Lego has launched its new interactive Smart Play, which consists of Bricks, Tag, and Smart Minifigures at the CES 2026 event.

Lego has packed this model with playful, interactive features that bring beloved Disney moments to life. At the heart of the castle is a spinning dance floor in the grand ballroom, perfect for ...

On a video guided tour of the It’s A Wonderful Life Museum in Seneca Falls, N.Y., a Reading city councilwoman crossed paths in the virtual chat with an innovative LEGO builder, Jason Middaugh – the ...