New York Post

Lay’s potato chips reveals largest redesign in brand’s history to align with ‘MAHA’ initiatives

PepsiCo’s Lay’s has become the latest in a series of household names that are redesigning their brand with a more modern edge. PepsiCo announced the “largest brand redesign in Lay’s nearly 100-year ...
Food

Lay’s enters ‘a new era’ with its largest brand fresh in nearly a century

Lay’s “enters a new era” with a brand and packaging refresh designed to reach snackers worldwide that spotlights quality, ingredient origin and agricultural partnerships. The refresh is driven by ...
USA Today

Lay's reveals its biggest rebrand in nearly a century. See what's new.

Your favorite potato chip may look a little different the next time you reach for it at the grocery store. Lay's announced on Oct. 9 it has redesigned its chip bags and its recipes in what the PepsiCo ...
Dezeen

Lay's rebrand roots identity in "real, farm-grown potatoes"

American crisp brand Lay's has updated its classic red and yellow logo with sunbeams to celebrate the almost 100-year-old brand's agricultural heritage. The updated logo maintains the brand's ...