For chief marketing officers of retail brands and businesses, knowing which channels and campaigns deserve the marketing budget can directly impact the success and length of their tenure. But in today ...
Consider this common scenario: On paper, your marketing performance looks strong. Cost per lead (CPL) is down, impressions are up and your ad platform shows conversions are rising. But then you talk ...
SCOTTSDALE, Ariz., Jan. 06, 2026 (GLOBE NEWSWIRE) -- VIIRL, the industry’s most intelligent all-in-one lead Marketing as a Service (MaaS) platform, today announced a strategic partnership with eLocal, ...
Maximize your online ads with 5 expert PPC tips that will help you drive more traffic from and increase conversions across ...
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What is lead scoring?
When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency.
Lead scoring is a powerful tool for law firms looking to prioritize their marketing efforts and focus on the most promising leads. To create an effective lead scoring model, it’s crucial to identify ...
Are you tracking the right metrics to evaluate your lead management success? While a robust lead management process is critical for the expansion of a business, if you are unable to measure the right ...
Every business knows the struggle: You generate leads, but most of them go cold before your sales team even has a chance to engage. The problem? Inefficient lead routing due to improper lead ...
ATLANTA--(BUSINESS WIRE)--CallRail, the lead engagement platform, today announced the release of new messaging and mobile app capabilities to enable quicker lead response times 24/7 and on-the-go.
Pay-per-click (PPC) tracking helps you understand and measure the performance of your PPC marketing campaigns. You can run PPC ads across various platforms. Like Google Ads, Bing Ads, and social media ...
Duplicate conversions are one of the most overlooked – and most damaging – problems in conversion tracking. If your reporting inflates the number of conversions, your performance strategy is based on ...
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