Given that Uber’s new brand and logo aren’t exactly winning any awards, Freelancer posted a contest for its designers to take a crack at giving the online taxi service a new look. The assignment was ...

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When Uber announced that they had redesigned their identity system, my initial reaction was interest. So many tech companies start out with logos that are quick and poorly thought out; then when they ...

Today Uber unveiled a new brand identity, replacing its stodgy-looking “U” logo, aging gradients, and overall uptight feel with a new design that still feels pretty straitlaced. Let’s take a look.

Can we just put it up on the screen? And you have very definite opinions of what happened, and why you changed it. [Travis Kalanick] I mean, clearly the right one is better. [Interviewer] Yeah, okay.