When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. When it comes to the ever-evolving world of payments, one ...

Although more than half of the top 50 grocery chains today have card-based loyalty marketing programs, many retailers have yet to connect to the missing link that make these programs profitable and ...

India and China travelers more confident than U.S. and U.K. peers, while AI tools & credit cards disrupt loyalty programs.

Credit card issuers and companies in the payments ecosystem have long struggled with addressing the issue of customers’ accrued rewards points. Much like unredeemed gift cards or airline miles, reward ...