Subway’s new loyalty program is a reprisal. The sandwich chain’s Sub Club is back after 20 years. Now, the loyalty program ...

Paid loyalty programs are an increasingly popular way for businesses to retain customers and increase brand loyalty. If you’re thinking about offering a paid loyalty program, you’re not alone.

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

With 9 million members, Air Canada’s Aeroplan program offers global travel rewards, partner perks, and even ways to earn ...