This lure’s metal lip not only holds up to whacking hard bottom, but can be tweaked so the bait’s action matches the musky’s mood. Musky lures are so important because, well, muskies are moody.

A lure with a funny name is serious business when it comes to catching black bass as winter marches toward spring.

Bait finesse systems are all the rage on the freshwater scene, and now light baitcasting tackle is gaining fans in the salt.

A sentimental favorite, this lure just flat-out catches fish and is ideal for the tributary streams white bass run into in the spring to spawn. Selecting lures for white bass—also known as sand bass, ...

Are you averaging more than 75 percent hookup rates on your marlin lures? If not, you might want to consider learning how to rig marlin lures a different way. There are lots of lure trollers who ...

There’s nothing like the jolt of adrenaline when that fishing line jerks tight from a big-mouth bass hammering a lure as the rod bends over. Bass are aggressive fish that fight hard and are widely ...

Besides spring, the fall is when big fish really show themselves. Depending on the latitudes you fish, bass are gorging themselves for the long - or short - cold weather season ahead. It's the time of ...

Lures for Spanish mackerel needs flash, an erratic action, and the ability to stand up to the hard hit of a mackerel. Spanish mackerel attack like a submarine Spitfire, zooming in for the kill and ...

As a manufacturer, no one else is quite as intimate with a product you design and craft yourself. We asked three to each build us one of their own, the way they felt it should be done. Here are the ...

Topwater lures are in a league of their own. Nowhere in the fishing world will you find a more eclectic, bizarre, and curious collection of tackle. Companies have spawned seemingly every conceivable ...