Malibu’s summer promotion is a sign that alcohol brands are beginning to overcome fears of marketing on popular apps and channels whose audience is comprised of a large group of people under 21. The ...

Summer is in full swing, and since your annual pool parties, barbecues and other seasonal shindigs probably look a little different this year, maybe your drink should, too. Malibu has a line of ...

I hear tell it is very nearly summer, and in celebration, it appears the summer cocktails and beers have been added to bar menus everywhere the sun touches. Summer is also a great time to stock up on ...

Malibu, the rum with coconut liqueur, has officially kicked off summer and will provided fans with new and exclusive experiences to help them fully embrace their summer selves. Malibu will give ...

At this point, we’re pretty deep into summer and Malibu Rum is ready to help make the most of what’s left of it with its new campaign, 'Let the Funshine.' Do you listen to your inner 'Funshine,' that ...

Pernod Ricard USA in Fort Smith made an agreement with Walmart to produce 150,000 cases of Malibu Caribbean Coconut Rum annually. The Malibu deal will create 6,000 work hours at the plant on Arkansas ...

Diageo PLC has agreed to sell its Malibu brand of coconut-flavored rum to rival Allied Domecq PLC for unexpectedly low $795 million in a deal that clears the way for Diageo to swallow the bulk of ...