Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Learn how market segmentation theory shapes interest rates and yield curves, influencing your bond market decisions for ...

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...

Gunjan Paliwal is Sr. Product Marketing Manager at Meta, which builds tech that helps people connect, find communities & grow businesses. In today's hyper-competitive business landscape, selecting the ...

Emerging opportunities include advancing semaglutide in type 2 diabetes and obesity treatment, focusing on oral and injectable forms, biosimilar competition, digital adherence solutions, and robust ...

Government agencies worldwide are rapidly transforming digital strategies with the adoption of government cloud solutions, driven by a heightened focus on security, compliance, an ...

The global bioconjugation market is projected to grow at an estimated CAGR of close to 13% over the next five years. This growth is fueled by the rising need for targeted therapies, continuous ...