RainFocus™, provider of the next-generation event marketing platform, today released its 2026 B2B marketing forecast, a ...

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. Companies can develop robust forecasting and budgeting models that focus on data-driven ...

In the wake of brands seeing financial backlash from taking a stance on politicized social issues on both sides of the aisle, Forrester’s 2024 consumer marketing predictions suggest a significant ...

Are you a print subscriber? Activate your account. By Luke Guillory - 20 min 59 sec ago By Ad Age and Creativity Staff - 30 min 36 sec ago By Garett Sloane - 46 min 39 sec ago By Simon Dumenco - 2 ...

A key part of market analysis is predicting what market position your company will occupy in the future. Combining forecasting and analysis techniques allows you to determine how the market is going ...

As the world gears up for another Super Bowl and Valentine's Day campaigns loom, marketers are facing tighter scrutiny over their event marketing budgets than ever before, highlighting the importance ...

So, you want to find out how forecasting is done. This is a good place to start. In this guide you will see there are four general categories of forecasting models. These are the categories that ...

NEW YORK--(BUSINESS WIRE)--Markacy, a digital strategy and marketing firm based in New York City, released its 2022 Holiday Marketing Forecast. Markacy works with leading brands to better align ...

The 2026 B2B Marketing Forecast from Propolis and B2B Marketing is a data-led view of how high-performing tech marketing teams are adapting to tighter budgets, higher performance pressure, and rapid ...