RainFocus Releases 2026 B2B Marketing Forecast

RainFocus™, provider of the next-generation event marketing platform, today released its 2026 B2B marketing forecast, a ...
Ad Age

Marketing Forecasting: The Hidden Secret of Today’s Most Accountable CMOs

Are you a print subscriber? Activate your account. By Luke Guillory - 20 min 59 sec ago By Ad Age and Creativity Staff - 30 min 36 sec ago By Garett Sloane - 46 min 39 sec ago By Simon Dumenco - 2 ...
Business Wire

Mperativ Unlocks Strategic AI for Marketing with First Cloud Offering to Bring AI Predictions to Marketing Planning and Measurement

Marketing-Centric AI Platform for Repeatable Pipeline Attainment Marketing Pipeline Coverage Analysis and Opportunity Scoring enable marketing teams to create a standard, scientific approach to ...
Retail Dive

Retailers to use AI for marketing, financial forecasting: survey

More than half of retail and consumer packaged goods executives will invest in artificial intelligence tools for marketing (56%) and financial forecasting (52%), according to a new survey sponsored by ...
B2B Marketing Magazine

The 2026 B2B Marketing Forecast

The 2026 B2B Marketing Forecast from Propolis and B2B Marketing is a data-led view of how high-performing tech marketing teams are adapting to tighter budgets, higher performance pressure, and rapid ...