The iconic cowboy disappeared from television decades ago. But with the help of a Montana dude ranch, the cigarette company is keeping his legend alive. The invitation reached Rachel Munyon as she ...

The appeal and success of the Marlboro Man cigarette ad campaigns spanned decades. Philip Morris understood that The West as a cultural backdrop, held great appeal to Americans. By tapping into the ...

An ad campaign that uses images of gay cowboys to raise awareness about AIDS in Toronto is being scrutinized by New York-based Philip Morris Cos. Inc., which calls it a rip-off of its Marlboro ...

Gov. Brian Schweitzer has signed into law a compromise no-smoking ban between public health groups and Montana tavern owners in “Marlboro Country.” The prohibition on public smoking takes effect Oct.