Philip Morris USA five years ago introduced Marlboro Black to appeal to millennials. The lower-priced cigarette offers what the company calls a “bold, modern take” on Marlboro—think tattoos ...

Beyoncé's 'Cowboy Carter' concert in Landover, Maryland, was a spectacular celebration of music and Western culture.

Bigun Bradley, a rugged-looking cowboy on the 6666 Ranch in Guthrie, Texas, became in 1963 the first real Marlboro Man cowboy.

For decades, Marlboro cigarettes have been all but synonymous with their iconic mascot, the Marlboro Man. The burly, rugged cowboy trailed the plains on horseback in the company's iconic 20th ...

Darrell Winfield, star of the most successful campaign in tobacco history, sold the spirit of the cowboy to American men—and, surprisingly, women too.

The iconic cowboy disappeared from television decades ago. But with the help of a Montana dude ranch, the cigarette company is keeping his legend alive.

Philanthropist and rancher Bob Norris, best known as the original "Marlboro Man," died earlier this week. He was 90.

UPPER MARLBORO, Md. — No one would have guessed that the 2020 Junior World Bull Riding champion would hail from Prince George’s County. The county is known for producing top NBA talent. But ...

From "Marlboro Man" and John Wayne to Beyoncé at New York Fashion Week – the cowboy hat, the ultimate US emblem of rugged masculinity, is being subverted.

They long since shelved the Marlboro man, and the extended Marvel Universe replaced Hollywood's obsession with Westerns, but all of the sudden the cowboy is back at the forefront of the American ...

Cowboy culture is hot right now, thanks to artists as diverse as Beyonce and Tyler Halverson, who are embracing Western fashion and music.

Cowboy style means something different for every group and era — from the vaqueros to Buffalo Bill, Madonna to the Marlboro Man, Lil Nas X to Louis Vuitton.