Following in the footsteps of Marina and The Diamonds and Eliza Doolittle, rising pop gal (and pretty face), Charli XCX has been signed to front Max Factor makeup. The hot singer, celebrating reaching ...

Following on from her recent role as Chanel No5 ambassador, Marilyn Monroe is the new face of Max Factor too. Somewhat hard to fathom, but happening nonetheless. More than 50 years after her death, ...

Priyanka Chopra has been in the entertainment industry for 20 years. In addition to winning Miss World in 2000, Chopra has starred in countless Bollywood and Hollywood blockbusters. Given her success ...

Max Factor, the 100-year-old American makeup brand, will be discontinued by P&G early next year in the United States. Once the leader in the world of movie makeup, Max Factor is associated with many ...