The 80s were all about bold colors, neon lights, and futuristic-yet-retro aesthetics. But what if today’s biggest brands ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

The new brand identity – which includes a new logo, brand mark, photography, and brand voice – is meant to evoke the modern and optimistic vision the brand has for the electrical field ...