One of the first negative political ads was almost not aired because the candidate thought it was too negative. In 1964 the Johnson campaign aired the political ad that became known as “The ...

The introduction of negative keywords is one of several recent steps towards providing additional controls. Search Terms ...

Roughly 38% of all broadcast TV ads run in those seven states by the presidential campaigns and their allies were negative in tone in October, according to ratings assigned by AdImpact.

Therefore, she said, each candidate’s negative ads attacking the ... more wonky factors that guide decisions about ad ...

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it to 100 keywords. We asked why only 100 back then. Well, Google listened to ...