While investors are focused on a potential blockbuster deal, the streamer's biggest growth driver is hiding in plain sight.

A combination would offer more leverage to go after a bigger slice of Madison Avenue’s dollars, experts tell TheWrap ...

Ad research company WARC Media estimates Netflix's current 3.5% share of global CTV will rise to 9.2% by 2027, hitting $8 ...

Netflix has been an outperforming non-AI tech stock this year, highlighting persistent market optimism over its organic strategy in streaming. This is corroborated by Netflix's differentiated strategy ...

Netflix is on track to capture nearly 10 percent of global connected TV (CTV) advertising spend by 2027 as its ads business accelerates from a nascent revenue stream into a central growth driver.— ...

Nov 5 - Netflix (NFLX.O), opens new tab said on Wednesday that ads on its platform have reached over 190 million monthly active viewers (MAVs) globally, as the streaming giant instituted the new ...

Netflix's ad revenue exploded in 2025. The company has been focused on scaling its ad-supported plans at the expense of monetization. Ad-supported subscribers are less valuable than other subscribers, ...

The best thing about starting from zero is that practically any growth feels like a lot. Which partly explains why Netflix’s less-than-three-year-old advertising business always seems to be expanding ...

Netflix’s ad-supported tier has hit 190 million monthly active viewers globally since launching the offering three years ago. A monthly active viewer is defined as members who have watched at least ...

Netflix's NFLX advertising business continues to accelerate with significant momentum heading into 2026, positioning the company's ad-supported tier as a major growth driver. The streaming platform ...