At the keynote, Apple will announce the release date for the iPhones, Apple Watches and other products it unveils (almost certainly Friday, Sept. 19), but also the date for pre-orders (expected to be Friday, Sept. 12) and when the new software, iOS 26 will go on general release — thought to be on Monday, Sept. 15.

Almost 12 months after the launch of the iPhone 16, a date has been set for the next Apple Keynote, where the new model, the iPhone 17, will be unveiled. This event will take place on September 9, a date to mark in red for all fans of technology from the Cupertino, California-based company.

Phone 17 Pro and Pro Max are launching very soon, here is every rumored new feature that we’re expecting from the latest models.

Apple iPhone 2025-2027 roadmap is set to redefine smartphone innovation. Sources reveal Apple plans a three-year design revolution: the ultra-thin iPhone 17 Air in 2025, its first foldable iPhone in 2026,

One controversial suggestion has been about the colors of the iPhone 17 Pro and iPhone 17 Pro Max. The Pro models of iPhone traditionally have more muted colors than the regular iPhone — even the current Desert Titanium option which was rumored to be gaudy has turned out to be a discreet, quiet shade.

Over at Forbes, reporter David Phelan recently made two more predictions about the iPhone 17 release. He also predicts a Sept. 9 announcement, but adds that Apple will likely confirm the date on Tuesday, Aug. 26. What's more, he predicts the new iOS 26 update will officially arrive on Monday, Sept. 15 or Tuesday, Sept. 16.

Apple Inc. (NASDAQ:AAPL) is gearing up for its next iPhone cycle with a September launch expected to spotlight a new ultra-thin iPhone 17 Air, but muted consumer buzz and restrained carrier promotions suggest the release may lack the blockbuster momentum of past product cycles.